EmotiVox - A proprietary, exclusive research technique allowing to capture the emotions aroused by pieces of communication. This methodology seeks to optimize the emotional connection between consumers and brands as well as monitoring the effectiveness of an affect-based linkage of messages to consumers, fulfilling the needs of agencies and end clients for ascertaining the impact of their communicational investments.
Corporate Sustainable Monitor - Annual survey on perceptions, expectations and attitudes of Brazilian consumers on corporate social responsibility.
Business Reputation Monitor - Annual study that aims to capture, understand and provide relevant information about trends in society, consumer concerns and monitoring the drivers behind companies’ reputation.
Environmental Barometer - Annual study that addresses to the views and reactions of the public consumer co addressing climate change and environmental crisis by consulting a representative sample of urban population.
Sponsor Tracker - Multi-client survey on perceptions and attitudes of Brazilian consumers in relation to sports preferences and sport sponsoring needs and performance by companies.
Media Reputation - Ad-Hoc study tracking the views of opinion leaders from business and specialized media on corporate reputation, specific brands and the performance of P.R. agencies and company’s spokepersons.
Leaders Barometer - Tracking study on how opinion leaders understand and stand before key issues of the national and international public agenda.
