In addition to our extensive experience in the use of more traditional techniques such as focus groups and in-depth interviews with general consumers and more specific audiences (such as business, healthcare, etc.), we have the ability and expertise in conducting:
Walk Alongs;
Shop Alongs;
In addition to our extensive experience in the use of more traditional techniques such as focus groups and in-depth interviews with general consumers and more specific audiences (such as business, healthcare, etc.), we have the ability and expertise in conducting;
In-facility in-depth interviews with physicians and senior executives;
Ethnographic interviews with product testing;
Tele-depth interviews in English with Opinion Leaders in the medical field;
Creative Workshops;
Projective techniques for conceptual ideation and revelation of the connection or emotional impact of products, services, brands or communications;
Qualitative studies with specific methodological designs according to client’s objectives and needs