SERVICES

  • Qualitative Research

  • In addition to our extensive experience in the use of more traditional techniques such as focus groups and in-depth interviews with general consumers and more specific audiences (such as business, healthcare, etc.), we have the ability and expertise in conducting:

    • Walk Alongs;
    • Shop Alongs;
    • In addition to our extensive experience in the use of more traditional techniques such as focus groups and in-depth interviews with general consumers and more specific audiences (such as business, healthcare, etc.), we have the ability and expertise in conducting;
    • In-facility in-depth interviews with physicians and senior executives;
    • Ethnographic interviews with product testing;
    • Tele-depth interviews in English with Opinion Leaders in the medical field;
    • Creative Workshops;
    • Projective techniques for conceptual ideation and revelation of the connection or emotional impact of products, services, brands or communications;
    • Qualitative studies with specific methodological designs according to client’s objectives and needs